Your Marketing Your Way

​If you've been in business for 5+ years and you STILL feel like you're "doing marketing wrong," the problem isn't you. ​The problem is you're trying to follow advice built for someone else's life, business model, and personality. Your personal brand isn't about logos, perfect Instagram grids, or following the latest trend. ​It's about the way people experience you. What You'll Learn: ​How to uncover the core of YOUR brand ​Why your story, values, and voice are more powerful than any trend The truth about authenticity Simple ways to infuse your brand into your marketing Plus: behind-the-scenes look at how we help members refine and express their personal brand month after month inside the Strategic Marketing Membership.
Course content
Your Marketing Your Way
Introduction
3 Biggest Marketing Problems
Business Goals
Values
Commitments
Exercise 1: Customers
Exercise 2: Goals
Exercise 3: How
Exercise 4: Brainstorm Topics
Exercise 5: Map It
Exercise 6: Measure It
Recap
Strategic Marketing Membership
Author:Jen McFarland
Jen McFarland is a marketing strategist and founder of Women Conquer Business, where she helps women solopreneurs build simple, sustainable marketing strategies that fit real life. After a decade leading major digital projects for the City of Portland and consulting with hundreds of small businesses, Jen created a more honest, human approach to marketing—one designed for women juggling client work, family demands, and burnout. Featured in the documentary Click the Link Below, she specializes in SEO, website strategy, and ethical marketing that supports real humans.
Course content
Your Marketing Your Way
Introduction
3 Biggest Marketing Problems
Business Goals
Values
Commitments
Exercise 1: Customers
Exercise 2: Goals
Exercise 3: How
Exercise 4: Brainstorm Topics
Exercise 5: Map It
Exercise 6: Measure It
Recap
Strategic Marketing Membership
Author:Jen McFarland
Jen McFarland is a marketing strategist and founder of Women Conquer Business, where she helps women solopreneurs build simple, sustainable marketing strategies that fit real life. After a decade leading major digital projects for the City of Portland and consulting with hundreds of small businesses, Jen created a more honest, human approach to marketing—one designed for women juggling client work, family demands, and burnout. Featured in the documentary Click the Link Below, she specializes in SEO, website strategy, and ethical marketing that supports real humans.